Literacy Council of Tyler is now…

Why change?

The Board of Directors identified the need for a name that better reflects our mission and the region we serve. PAVE stands for "Pathways for Adults Via Education," highlighting our commitment to providing educational support for adults across East Texas. The new name officially launched on July 15, 2024.

Who decided to rebrand?

This project was directed by our dedicated marketing committee over the course of a year. The committee includes both board members and community supporters. We conducted a community survey to gather input and worked with a professional marketing firm to create and design the new brand. This comprehensive process ensured that the new name aligns with our mission and resonates with our students and the community.

How will the rebrand affect our current programs?

The rebrand will not change any of our existing programs and initiatives. We will continue to offer the same high-quality literacy and educational services, with an even stronger focus on expanding our reach and impact throughout East Texas. Currently, we are serving 6 counties at 15 different program locations.

How can you support the rebrand?

You can support our rebrand by spreading the word about PAVE East Texas. Follow us on social media, share our posts, and let your friends, family, and colleagues know about our new name and the services we provide. Your support helps us reach more people, making a bigger impact in our community!